Jacksonville has a long history promoting itself as “successful” urban space. In this new development along Riverside Avenue, the marketing and design bring the city’s New South past and Florida contemporary engagement with New Urbanism into sharp dialogue. Naming practice and design work in tandem to create a vision of urbanism found in bigger and denser cities. The retail and his housing situated together suggest a strong lifestyle experience. Unspoken, but undeniable is affording this option prices many out of the mix.
December 26, 2015 at 10:03:50 AM EST